Byeon Woo Seok's SK Magic Campaign Surpasses 12.8 Million Views as Ice Purifier Sales Jump 50%

SK Magic is seeing impressive results following the launch of its latest campaign starring Byeon Woo Seok, with both product sales and brand visibility rising sharply.

Sales Surge Following New Campaign

SK Magic announced that sales of its ice water purifiers increased by more than 50% year-over-year in June, driven by growing demand for home cafés, iced drinks, and premium ice-making appliances.

According to the company, ice purifier models now account for around 40% of all its water purifier sales, reflecting the increasing popularity of premium home appliances.

Byeon Woo Seok Campaign Draws Millions of Views

The company also credited its newest advertising campaign featuring Byeon Woo Seok for boosting brand awareness.

Released just one month ago, the commercial has already accumulated more than 12.8 million combined views across YouTube and Instagram. Centered around the slogan "I Don't Melt Easily," the campaign highlights SK Magic's new MEGA ICE water purifier lineup while showcasing the actor's signature charm.

A Growing Advertising Powerhouse

Byeon Woo Seok continues to prove his influence as one of Korea's hottest commercial models.

With successful partnerships across fashion, beauty, and home appliances, his latest SK Magic campaign is another example of how the actor's endorsements are translating into strong public attention—and, in this case, a significant increase in product sales.